Nasty sexy web sites

Nasty Gal has 470,000 Facebook fans, 57,000 Twitter followers, 321,000 Instagram followers, and a “growing base” of Pinterest users.

It was its social media cred — and sticking to its straight-pricing guns — that brought Nasty Gal to Index’s attention, giving the VC hope that Nasty Gal will soar amongst many other would be fashion e-commerce stars.

Global is not a goal too far for Nasty Gal, which says it already has a customer base of 350,000 people across 60 countries.

There are a bunch of fashion sites that are picking up investment at the moment: among them, Just Fab raised $76 million; Russian buying club Kupi VIP picked up $38 million; fashion aggregation site Lyst took $5 million; and India’s Freecultr got $9 million from investors including Sequoia.

And there are those rumors about Fancy being a target buy for one tech giant with a lot of money to spare.

“Until Nasty Gal, we hadn’t seen a fashion retailer with such a deep understanding of social commerce,” Danny Rimer, a Partner at Index Ventures, said in a statement.

As part of this latest investment, Rimer has joined the board of Nasty Gal.

Did you know we trust attractive people more than unattractive ones? We like people who are nice to look at—and we want to say yes to people we like.

Last modified 17-Aug-2017 17:56